Skills

Generates candidate names for products, features, projects, or companies against a clear brief. Explores naming styles (descriptive, evocative, coined, compound), checks each for pronounceability and unwanted meanings, and suggests domain and handle patterns to verify. Returns a shortlist with rationale rather than an undifferentiated list.

Creates accessible color palettes for brands and UIs from a brief or a seed color. Produces primary, secondary, and neutral scales with hex values, suggests semantic tokens (success, warning, error, info), and checks foreground/background pairings against WCAG contrast ratios. Outputs ready-to-use CSS variables or design tokens.

Writes conversion-focused ad copy for search, social, and display. Crafts headlines and descriptions within platform character limits, leads with a clear benefit and hook, matches message to audience and funnel stage, and produces multiple variants for A/B testing. Keeps claims honest and includes a strong, specific call to action.

Develops a distinctive, consistent brand voice and tone system. Defines voice attributes, do/don't guidance, vocabulary and grammar rules, tone shifts by context (marketing, support, errors), and worked before/after examples. Produces a practical style guide teams and AI assistants can apply across every touchpoint.

Facilitates structured brainstorming sessions using proven ideation frameworks — SCAMPER, Six Thinking Hats, How Might We, Crazy Eights, and more. Generates diverse ideas, challenges assumptions, and helps converge on the strongest concepts.