Google Analytics MCP Server

Google's official MCP server for Google Analytics 4. Lets AI agents run reports against the GA4 Data API, discover dimensions and metrics, and explore account and property metadata with server-side aggregation and safe defaults. Runs locally (via pipx) and connects to MCP-compatible clients for conversational analysis of website traffic and user behavior.

{
  "mcpServers": {
    "google-analytics": {
      "command": "npx",
      "args": [],
      "env": {
        "GOOGLE_APPLICATION_CREDENTIALS": "<YOUR_GOOGLE_APPLICATION_CREDENTIALS>"
      }
    }
  }
}

{
  "type": "object",
  "required": [
    "property_id",
    "metrics"
  ],
  "properties": {
    "metrics": {
      "type": "array",
      "items": {
        "type": "string"
      },
      "description": "Metrics to include (e.g. activeUsers, sessions)"
    },
    "date_range": {
      "type": "object",
      "description": "Start and end dates for the report"
    },
    "dimensions": {
      "type": "array",
      "items": {
        "type": "string"
      },
      "description": "Dimensions to break down by (e.g. country, deviceCategory)"
    },
    "property_id": {
      "type": "string",
      "description": "GA4 property ID"
    }
  }
}

{
  "type": "object",
  "required": [
    "property_id"
  ],
  "properties": {
    "property_id": {
      "type": "string",
      "description": "GA4 property ID"
    }
  }
}